Level Up Your Trademark Game: Smarter Protection for Small Business Brands

Description

If your brand is growing, your trademark strategy should grow with it. This session moves past introductory concepts to look at the broader toolkit—word marks, design marks, slogans/taglines, trade dress, and other non-traditional marks—plus how to think about coverage as you expand products, services, or markets. Join us in partnership with the United States Patent and Trademark Office to learn more about how different marks function, what they can protect, and how to evaluate coverage as your business evolves.

Register: https://ctsbdc.uconn.edu/news_events/level-up-your-trademark-game-smarter-protection-for-small-business-brands/